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“We need an intranet that’s compatible with our cloud-first strategy!” Companies like Salesforce, Google, and, more recently, Microsoft are starting to hear utterances like this more and more frequently from customers. These days, these software companies only have services that run on their own servers, i.e. in their cloud. If a customer decides to pursue a cloud-first strategy, that’s not a problem. 

In reality, as well, the cloud does offer a number of advantages. The users of a system don’t care where the server is located. The application just needs to be fast and reliable. Long outages and sluggish reaction times torpedo user acceptance extremely effectively, however, and in the long term. 

Providers like Google, Salesforce, or Microsoft can run servers that can be scaled quickly and reliably. Many customers are happy to accept this because they’re not capable of hosting their own servers professionally – perhaps because they don’t have enough skilled system administrators on board, or because they don’t have the budget, or because the compliance requirements are too high for them. This is the best feature of the cloud: Someone else is responsible for its operation, maintenance and scaling, and all of the costs can be assigned to the application directly. 

Now as a business leader, you have to ask yourself the question of how dangerous it can be if your proprietary data is potentially accessible to others in the cloud. Anyone who’s worked for the FBI, the Federal Police, the Federal Printing Office, or Apple will quickly realize that maintaining confidentiality with these organizations is of paramount importance compared to a start-up with maybe ten employees.

The higher your requirement for data security, data protection, and confidentiality, the more you should be concerned with developing your own in-house resources to host servers in your own private cloud in the future. 

It’s already becoming apparent, however, that companies can use server resources from other organizations (e.g. Amazon Web Services (AWS), Google Cloud, or Microsoft Azure) extremely well even when they have the highest security requirements. For example, you can keep your data securely encrypted at Amazon et al., so that ultimately only your employees or agents can view, export, and process the information.

What’s important is that you find a reliable answer to the question of, “Do we have the capacity and the need to run our own intranet servers ourselves?” If the response is a clear “yes,” a cloud-first strategy isn’t right for your organization. However, if you don’t want or are not allowed to burden your already scarce system administrator resources with an intranet project, you should consider running it in the cloud. Here, however, the specific cloud you choose for your intranet is not of great consequence for you and your intranet team. 

There are organizations that want to run all their applications in a specific cloud for strategic reasons, although that doesn’t always make sense. Atlassian, for example, has tailored its data center products very heavily toward an AWS environment and provides a lot of automation for this environment that should be taken advantage of. SAP, on the other hand, has a close partnership with Google and can offer to run SAP systems in the Google Cloud in a particularly efficient and automated manner. 

It’s best to speak to your own systems administrators or expert consultants about where and how you should run your intranet. Only experts can effectively assess technical aspects like bandwidth restrictions, backup requirements, expense, and the stability of the connection to other services. You’ll have to take the providers’ restrictions into account while making your decision, of course.

If your intranet solution is only offered in the cloud, however, you don’t have to consult anyone about whether local hosting might be an alternative. That said, you shouldn’t let anybody tell you that restricting your freedom of choice in this manner fits in well with your organization’s cloud-first strategy. That’s nonsense.

When it comes to our company, I’m delighted that we’re able to offer very flexible intranet operations with our Linchpin intranet and Atlassian Confluence base. Customers have the choice of providing the hardware themselves, leasing it in a private cloud of their own choosing, or handing everything over to their provider. Everything is included, from the installation software to a cloud subscription service including an all-around convenience package. A customer-first strategy, so to speak.


Link to this page: https://seibert.biz/intranetbookcloud


The Social Intranet

Foster collaboration and strengthen communication. Be effective with enterprise intranets mobile and in the cloud.

Virtual Collaboration in Companies: Social Intranets as a Digital Home 

Never before has the business world been so overrun by cloud software and specialized vendors as it is now. There is so much software out there that it is becoming increasingly difficult to keep track of things. It is all the more important for the future of work to have a place for digital meeting - a reliable home port meaningfully networked with numerous other systems that makes it quick and easy to navigate. This will increase transparency in the company and make collaboration more effective. Based on many years of experience, this book tells you how it already works in today's digitalized world and which trends you probably should rather than shouldn't follow.

About the author

Martin Seibert was 17 when he founded the software company Seibert Media. Twenty-four years later, it has nearly 200 employees and generates 35 million euros in annual sales. He has been sharing his enthusiasm for technology in YouTube videos for many years - and now also in his new book about social intranets.


Free for interested parties

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This page was last edited on 03/31/2021.