Paul Herwarth von Bittenfeld and Sebastian Preuss gave a memorable presentation at the WorldWebForum 2017, an annual conference at Beecom, where they (accurately) compared unwanted and unloved Christmas gifts to corporate intranets. 

Designing an intranet is like choosing a good Christmas present



You have probably experienced a bad intranet: It doesn't do anything that it should do well - distributing news, managing knowledge, documenting processes, or providing corporate services. Wanting to improve the situation, the intranet project team had the best of intentions, and they are good at what they do, but choosing presents (and designing intranets) is very difficult.

But there are three things you can do to choose good gifts (and good intranets): 

  1. Ask all of your employees what they want.
  2. Do some market research – review what other companies have done, then ask your employees again what they think.
  3. Get input and approval from all stakeholders. 

Yes, this takes time, and it is not easy. But you will have a good intranet as a result.


An intranet needs five things

  • Project or team spaces, and excellent knowledge management capabilities: Collaborative editing, feedback mechanisms, rich content, permissions management, and more.
  • Personalization: Automatic customization based on expanded user profile fields, targeted news feeds and event invitations.
  • Social networking: Microblogging for improved productivity and innovation within projects and teams.
  • Expert search: Enhanced user profiles to provide a skills-based expert search.
  • Mobile capabilities: Responsive theme or a mobile app.

A good intranet is a process not a product, isn't it?

The three things you need to do to choose a good intranet is a process, you can't buy an off-the-shelf product, can you?

With our extensive experience in designing custom intranets, we know what customers want. We have built Linchpin on top of Atlassian's affordable solution Confluence to provide all of these features and more. In more than 50 companies, Linchpin has received only positive feedback - it is the best 'Christmas present' a company could ask for.




Paul Herwarth von Bittenfeld

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Paul Herwarth von Bittenfeld has been with //SEIBERT/MEDIA since 2003 and has worked with a number of different software development teams in various roles. From there he became a project manager, and then the product owner of our pilot Scrum project to introduce agile practices throughout the company as a Scrum Master and internal Agile Coach. Over the last few years, he has been a coach for the introduction of Scrum and Kanban in several teams, as well as the introduction of agile methods and procedures at an enterprise level, both at //SEIBERT/MEDIA and as an agile coach in customer projects.

Currently, he is focused on the product development of our social intranet suite Linchpin, and the implementation of Linchpin in various large companies in Germany and worldwide. See Paul's profile.

Sebastian Preuss

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Since 1998, Sebastian Preuss has been part of //SEIBERT/Media and since 2010 he has been a shareholder. He is head of the operating business of the company and thus responsible for the turnover and the results of the business. Additionally, his focus is on strategic consulting and key account management, as well as in qualifying our consulting team. See Sebastian's profile.

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