An internal microblog can become a useful channel of communication within an enterprise.

Similar to having lunch or coffee together, or chatting in the hallway, employees exchange information, news, ideas or project details in a microblog. Sometimes the posts are time sensitive and important, sometimes they are just about exchanging ideas with colleagues and getting their input. Enterprises can benefit from that.

Microblogging Use-Cases

1. Enterprise news for the employees

The internal microblog can be used as an enterprise ticker to feed relevant news. Employees are always up to date.

2. Easily communicate reports, results, and resolutions in the enterprise

A summary as a microblog entry with a link to a wiki document can be a practical solution for communicating information that is important to many employees.

3. Replace irrelevant emails “to all” by microblog feeds

Emails that are sent to all, rarely are of interest to all employees. On the contrary. Most of the time, @all messages are irrelevant to part of or even most of the recipients and thus not only annoying, but also time consuming and adding to the email stress. Moving messages from email to the microblog is a relief for all employees.

4. See which news were internally sent to all employees

A microblog makes internal communication of news more transparent. It can easily be reviewed, which news have already been communicated and which ones have not.

5. Inform teams about current changes in the project

A team needs to be informed quickly about project changes. These definitely need to be documented in detail in the wiki, however, a microblog entry assures quick information with the option for direct feedback. Project work can thus be synchronized without exchanging emails. Short information that is relevant to the project, such as notes from a call, bugs, etc., are noted in the microblog and appear in the wiki through integration of the microblog group.

6. Discussion about current challenges of customers

A microblog can make meetings more efficient and even reduce meetings. It allows to discuss and digitally record current challenges in a project. Questions can be answered, without having to meet in person.

7. Show secured or department specific communication half public

A mature microblogging software such as or Communote offer the option to have closed groups. Discussions can be limited to a certain group of people and can be led half public. By using groups, important news are distinguished from less important news and communicated to specific target groups.

8. Public discussion of internal decisions

Businesses, that want their employees to participate, will ask their colleagues for their opinion. A microblog offers a basis for a quick and structured discussion, during which users can also be addressed personally.

9. Digitalize personal smalltalk and make it available

At first sight, the small talk in the hallway or the lunch together appears to be unproductive time. When taking a closer look, it becomes clear, that such conversations are an important part of their work: They communicate, vent, and analyze questions from projects, discuss their daily work and give each other hints and feedback. A microblog is the digital counterpart to the hallway discussion, and in addition it conserves information that can be made available to anybody who is interested.

10. Wish colleagues a happy birthday

Even private messages with comparatively little importance in the business context are classical microblog entries. Those can be birthday wishes to a colleague, a post, that a birthday cake is waiting for everybody in the kitchen, or news such as “Peter was born this morning at 4:10 a.m. Mother and child are well, father is exhausted. ;)”

11. Celebrate project success together

Celebrations after successful completion of projects are important for the team to review the project, and toast to the achievements. A microblog is the perfect venue for digital versions of such celebrations, to show appreciation for each other, exchange stories, and to show other teams that a project was successfully finished.

12. Make correct use of emails

An enterprise microblog helps differentiate channels of communication and to use the existing media for what they are intended to use. A microblog fills a gap for messages, whose content will still be relevant at some point down the road. Emails to groups or “to all” will be reduced significantly.

13. Publish highly available news instead of posting notes

Notes with reminders for appointments, absence times or tips for daily business are posted to walls and doors in many offices. Compact microblog news are always accessible from any work place at any time – and are noted.

14. Stay up to date – even across subsidiaries

A microblog helps dispersed teams communicate effectively and efficiently. While information in a wiki is documented all encompassing and detailed, the microblog is the only opportunity for the important and useful hallway talks.

15. Share web content with valuable news and relevance for the business

Employees can inform their colleagues about interesting internet content and innovations in the web (websites, techniques, functions, hardware) via microblog and exchange opinions with other team members.

16. Get quick and easy feedback to topics and questions

A microblog is a quick medium that also allows to receive quick feedback. Answers to questions such as “Who is covering for the marketing manager, while she is on vacation?”, “Who do I owe money for the pizza today?” or “When will we receive the certificates for the Scrum training?” are quickly found, without having to leave the desk and without sending emails to all.

17. Filter information on daily business

Used consequently and systematically, the internal microblog is an important filter for daily business for many employees: What is posted here, is relevant for many colleagues, what doesn’t appear in the microblog is not necessarily of importance for most employees. The use case “filter” helps save time and focus on the really important information.

18. Get in touch with colleagues that you otherwise don’t meet

The quick exchange via microblog is motivating and adds to creating a common identity. Especially when teams are spread out, this form of contact is not to be underestimated and an important use case.

19. Coordination and discussion of ideas in the business

Brainstorming elements are one of the strong points of the microblogging concept. It allows to easily communicate ideas in the microblog and to quickly get ahead in the discussion: Several employees think about an idea and comment on it. Internal communication is thus effective and it is possible to receive a broad feedback from many perspectives.

20. Picture data streams from other systems for information and discussion

Dynamic information from other internal systems such as the wiki or the task management system can be integrated into the microblog via interfaces and can be discussed right there.

21. Mobile access to microblog via smartphone

Professional microblogging systems such as or Communote allow mobile access via smartphone. Content can be not only read but also actively posted. News from a customer appointment can be communicated on short notice and can be discussed. Announcements from key employees can made from the go, such as “My car broke down, I won’t be in the office until noon”. Microblog entries and comments in discussions can even be made from a train ride.

22. Information about enterprise news

It is possible to embed current news from the enterprise website into the microblog via RSS feed, in order to inform all employees about published news and to keep everyone up to date.

23. Communicate appointments, changes, and reminders internally

A training is moved, the attendance list for an external training is about to close, an internal event is about to happen. Such messages are typical @all emails and are much better located in the microblog, where they can easily and quickly be communicated internally.

24. Prepare for, discuss, and make project decisions together

When projects move into the decisive phase, the microblog can be used in addition to the wiki for extensive documentation to prepare for, discuss, and make project decisions together.

25. Benefit from the experience of others in specific problems during daily business

The solution and discussion of specific problems that would require direct exchange with colleagues in daily business, can effectively and easily be moved to the microblog. Especially developers benefit  from the quick exchange. The answer to “The big question: product detail view PDF – how to create it? OpenOffice (Java on server is very old and limited space)? Perl (very limited PDF options)? Ruby (new language on the server)? LaTex (hard to tame, old)?” will be found quickly.

26. “Coffee machine broken” and other news

A committed service employee might be quick in sending messages like this one via email to all colleagues, while this type of message is a rather typical microblog post. This use case also reduces email stress.

27. Nonavailability of internal systems

An email from the IT department, that the PM system will be offline for a moment, may not be relevant and thus annoying to most employees. This kind of information should be in the microblog (and possibly even in a specific group), where affected employees can immediately notice it without bothering other employees.

28. Announce and report employee fluctuation

An employee is leaving the business? A new colleague is starting? The microblog is the ideal communication channel, to inform employees about fluctuations in personnel. Additionally, new employees can present themselves in writing and with images (mature microblogging software such as or Communote allow the attachment of images and documents).

29. Internally communicate and celebrate success of the business

Successes should be celebrated and shared with colleagues. A microblog posting is the better solution compared to email, since the amount of emails is reduced and the feedback of employees is central and transparent. The same applies to bad news: Especially in challenging times, a quick feedback from everyone can be helpful.

30. Make use of expert search

Who can help with a specific problem? If there is no special expert database in the wiki, a question in the microblog might be the most effective method, to find the right contact – with the least amount of work for everyone involved.

31. Meet new employees in the business

Especially in bigger corporations, where you don’t meet everyone every day, a microblog offers the opportunity to create more transparency and to get to know other colleagues and their abilities and strengths. The chat-like, informal exchange supports this approach.

32. Fun

In addition to being a relevant host of information and discussions, the microblog can be a lot of fun. Links to silly web content, stories from an email communication and daily business and so on are part of the fun group in the microblog – a use case that entertains.

33. Search for earlier discussions about interesting topics

The internal microblog is searchable by members, groups, but also by specific topics. No information gets lost and it is easy to continue former discussions, if necessary.

34. Quickly get involved in new projects and understand project history

Project discussions in the microblog have the advantage, that they can always be traced. It is easier for new team members, to get involved in a new project and to understand the project history, since all relevant content is part of the specific groups and is tagged.

35. Integration of clients via external microblogging rooms

Professional microblogging tools offer the opportunity to involve the customer and partners in the discussions via closed groups. The microblog can thus serve as a small extranet.

36. Status updates on personal availability

It is important for colleagues to know, if relevant contact persons are on site or not. The microblog post of a department manager “I will be with customer XY for a workshop all day and will be available by phone after 5 pm” may be relevant to both colleagues in the same department, team members in a project team, but also service team members, who can give specific details about availability on the phone.


Reasons for a fully integrated Microblogging Solution in your Intranet

There are several reasons for a fully integrated Microblogging solution in your Intranet, among others:

  • You do not need to host and manage a separate system.
  • Users can create and read posts directly in the Intranet, no context switch will occur.
  • All Microblog entries can be found via the Intranet search. It is even possible to specifically search for Microblog entries.
  • The significance of your Intranet is increased, which boosts acceptance of the system.
  • The Microblog can be integrated easily as a macro at several positions in the Intranet with different configurations.

More information: Microblogging - Confluence Plugin


Linchpin Intranet Features

Requirements for an Intranet solution

The following pages allow you to learn more about the requirements that are set at modern Intranet Solutions and how we address these with our Confluence-based Intranet "LINCHPIN".

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This content was last updated on 07/18/2017.

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