Skip to end of metadata
Go to start of metadata


Once I’ve read and commented on the news and satisfied my curiosity at the same time, I turn to the mentions (@-Mentions) in our Jira work system with its Agile Hive add-on. It probably doesn’t really matter which system you use. Modern work management systems allow you to mention other users using an @-mention. Those addressed then receive a corresponding message in either the application itself or by email. Anyone who has a question about a task or thinks that I can make a contribution or should be informed “mentions” me. It’s the modern form of a CC in an Email.

I work through these messages and comment on them. The comments here are not meant to be nice and friendly. They keep to what’s important. This is because (and I experience this with our customers from time to time as well) if you don’t react consistently to these mentions, you show your co-workers that it’s better to report their concerns to you personally or use other methods that take much more time.

If I think that my co-workers are mentioning me too much, I simply tell them by reporting back to them in the task: “I still don’t understand why this is so important to me for you to mention me? What feedback or support can I give you?” In response, the respective employee can help me understand right away, or describe their issue more precisely. Or just let it be. This allows me to make sure that mentions are only ever used in a focused and action-oriented (and not excessive) manner. 

Working through these mentions accounts for a large part of the core work I perform at the company. And the amount of time it takes reflects this. I usually get mentioned when my co-workers want to tap into my experience or special knowledge. Sometimes, however, they want me to validate their plans or analyses for alternatives and decisions. I consider this to be of incredible value. 

Sometimes the tasks are too complex for me, or I simply don’t have enough time or energy to find a solution for them at that moment. I then create a separate new task, link it to the current ticket, and write a short comment to announce that I will take a closer look at it later. 

This makes it sound as though I spend most of my time in our team task management system (Jira at our company) working on this type of thing. But that’s not the case. Since I’m also heavily involved in other areas of work, including conception, content writing, interfaces, and also communicating with our customers, large parts of this work take place on our Linchpin intranet system where we process all text-based use cases. 

When I’m doing this work, I constantly jump from one software system to the other and back again. Links and integrations make this method of working easier. Some intranet teams want to get around this completely and look for a single, large, masterful, all-encompassing intranet solution. Forget that idea! In my experience, such endeavors simply result in a mess. The individual features end up being mediocre. And native and better central data storage in a single system simply cannot make up for it. But that’s something we can talk about in more detail later as well. 

For the moment, let’s stick to my workflow and working day. Once I’ve finished with the mentions in Jira and Confluence, I’m pretty much finished with the bulk of my work. I normally take a little time to walk around the office and chat with my coworkers in person. This results in another quality of interaction – and not uncommonly ends with me taking bits of work back to my office. I often merge different bits of work or point out my current thinking here. To do this, I use @-mentions as well. 

I spend the rest of my working day (although sometimes there isn’t much time left) writing and driving my own projects forward. The writing part is explained quickly. Because I also work in marketing at our company, I assist our production department with content. In the past, when there was no editorial team, I would often record and publish some catchy YouTube videos. These days, however, I’m surrounded by people who are specialists in these areas who can do it much better than me. I’ve shifted the focus of my work to more conceptual aspects that are preparatory in nature.

Link to this page: https://seibert.biz/intranetbookmentions


The Social Intranet

Foster collaboration and strengthen communication. Be effective with enterprise intranets mobile and in the cloud.

Virtual Collaboration in Companies: Social Intranets as a Digital Home 

Never before has the business world been so overrun by cloud software and specialized vendors as it is now. There is so much software out there that it is becoming increasingly difficult to keep track of things. It is all the more important for the future of work to have a place for digital meeting - a reliable home port meaningfully networked with numerous other systems that makes it quick and easy to navigate. This will increase transparency in the company and make collaboration more effective. Based on many years of experience, this book tells you how it already works in today's digitalized world and which trends you probably should rather than shouldn't follow.

About the author

Martin Seibert was 17 when he founded the software company Seibert Media. Twenty-four years later, it has nearly 200 employees and generates 35 million euros in annual sales. He has been sharing his enthusiasm for technology in YouTube videos for many years - and now also in his new book about social intranets.


Free for interested parties

Paperback on Amazon

eBook on Amazon

This page was last edited on 03/31/2021.