A social intranet is not only a technical innovation, it is often related to change management. A social intranet can transform the structure, hierarchy, and overall corporate culture of a business. A social intranet can move businesses away from a hierarchical and centralized control towards an autonomous self-control of teams that are moderated rather than led by managers. Compared to top-down communication within an intranet, a social intranet combines top-down and bottom-up communication bringing everyone on the same footing and closer together. Moreover, social intranets make communication and collaboration easy. When you hear the word social, perhaps the first thing that comes to mind is social media? Common features of Facebook, Twitter, and other social media platforms are also core characteristics of a social intranet. All of a company’s employees – across all departments, locations, and hierarchical levels can connect. This is increasingly important and vital for modern companies as more employees, teams and departments operate in multiple locations worldwide.
Additionally, the digital workplace is closely linked to the social intranet. A digital workplace encompasses all the applications, tools, etc. used by employees. In the vast majority of cases, the social intranet provides entrance access into the digital workplace and at the same time is an important user interface.
There are many different types of social intranets that can be integrated within a business or corporate environment. When working specifically within the Atlassian marketplace there is a possibility to integrate Linchpin. Linchpin is a social intranet based on the Atlassian Confluence that has been developed by Seibert Media. Linchpin offers your employees a fully personalized user experience with the best conditions for productive teamwork, efficient creation and acquisition of information and structured knowledge management.