Child pages
  • SWOT Analysis Diagram
Skip to end of metadata
Go to start of metadata

This page is a draft at this point. Its goal is to hold all info about SWOT analysis, that we think is valuable for our customers. Subscribe to the page if you want to stay in the loop.

We want to build a page about SWOT analysis that contains all relevant info for customers that we can come up with. This should be a content base for a lot of simple and straight forward guest blog posts for Atlassian partners and also ourselves.

This research page may contain unfinished or unconfirmed info!

This is a research page. Seibert Media uses research pages to prepare relevant topics and gather information about stories we want to run. Such research pages often evolve over a long period of time without quality assurance and cross-checking from our business experts. While all web content should be consumed cautiously, this page may still contain unconfirmed or unfinished information. Please use the live chat or a contact form on this page to help us improve it. Please ask us if you're unsure. We're happy to help if we can. Your interaction also helps us gauge interest in this research page, so don't hesitate to contact us.

Keywords: Diagramming, Business Diagram, SWOT analysis, Business analysis 

SWOT Analysis

A SWOT analysis (also known as SWOT matrix) is a strategic planning technique that is used to assist a person or organization to identify strengths, weaknesses, opportunities, and threats (SWOT) to evaluate a company's competitive position or project planning. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization (for-profit enterprise, governments, NGOS, SME, etc.), its initiatives, or an industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts.

The primary object of a SWOT analysis is to help organizations develop a full awareness of all internal and external factors involved in making a business decision. Internal factors include strengths and weaknesses and external factors include opportunity and risks. 

Individuals that employ SWOT analysis often ask and answer questions to generate meaningful information for each SWOT category. This method was created in the 1960s by Albert Humphrey of the Stanford Research Institute, during a study conducted to identify why corporate planning consistently failed. Since its creation, SWOT analysis has become one of the most useful tools for business analysts.

Generic sample of a SWOT matrix diagram source: for Confluence

SWOT is an acronym for the four parameters and it is usual presented in a 2x2 grid or diagram. The degree in which the internal environment of the firm matches its external environment is known as strategic fit. Based on the identified SWOTs, business analysts should consider whether the objective is attainable. If the objective is not attainable,  a different objective should be selected and the process repeated. 

Elements of a SWOT Analysis

Internal factors are considered the strengths and weaknesses. The factors may include personal, financial, and manufacturing capabilities. External factors include macroeconomics, technology change, or sociocultural changes.

There are several questions that you can ask in order to identify the internal and external factors your business or company may encounter.


Consider strengths from an internal and stakeholder perspective.

Consider weaknesses from an internal and stakeholder perspective.

  • What are your company's disadvantages?
  • What weaknesses do you face?
  • What is contributing to a weaker brand image?

Consider opportunities from an external perspective.

  • What good opportunities are currently exist?
  • What are some trends that can be utilized and taken advantage of?
  • Are there any changes or advancements in technology or the market that you can take advantage of?
  • Are there any changes in society (consumer preferences, etc.) that you can take advantage of?

Consider threats from an external perspective.

  • What obstacles or barriers currently exist?
  • What are your competitors advantages relative to your own?
  • Is a change in technology threatening to the operation of your company?
  • What threats do your weaknesses put you at risk of?
  • Are there any changes in society (consumer preferences, etc.) that are a threat?


Strategy Building
SWOT analysis can be used to create an organizational or business strategy. It is important to identify the relationship between internal and external factors.
Matching and Coverting
The competitive advantage of a business can be found by matching strengths and opportunities. Furthermore, weaknesses or threats can be converted to strengths or opportunities.
Corporate Planning
Corporate planning is crucial when it comes to developing strategies that enable an organization to achieve its objective. SWOT analysis allows for the analysis of internal and external factors.
In marketing, it is important to assess each competitor in the market, focusing especially on each competitor's relative strengths and weaknesses using SWOT analysis. It is often necessary to invest in research to perform accurate market analysis.

How to Conduct SWOT Analysis

Step 1
Step 2
Step 3

Gather different perspectives - Gather people from different departments or teams, as a variety of perspectives will be crucial in making SWOT analysis successful. List all strengths and weaknesses that currently exist. Strengths need to be maintained and leveraged, while weaknesses need to remedied or stopped. 

Brainstorm - gather an array of ideas and list all opportunities or potential future strengths that exist. In term, list all of the potential threats that exist in the future. Opportunities need to be prioritized and optimized, while threats need to be minimized or countered. In order to organize ideas it is also possible to use other diagrams such as mindmaps

Plan of action - review your SWOT analysis with a view of creating an action plan to address each of the four areas.

How to Create a SWOT Analysis

There are several ways to create a SWOT Analysis. Today, SWOT analysis are created using diagramming tools such as app, a software tool sponsored by Seibert Media. Learn how to create a SWOT analysis using and find more information through the blog or youtube channel for helpful tips and tricks.

Resourceful Videos Interactive Diagram Link to a Master Diagram Atlassian Confluence and Jira
SWOT Analysis Explained

Short link to main page:

Resourceful Links

See also

  • No labels
This page was last edited on 04/21/2021.