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Keywords: Diagramming, Business Diagram, Business analysis, Business Model Canvas

Business Model Canvas

The Business Model Canvas is a strategic management template used to portray an existing or new business model, which is how an organisation create, captures, and delivers value within social, economic, and cultural contexts. The process of creating a business model is known as business model innovation, which is a part of a company's business strategy. The Business Model Canvas is a common tool to visualize the business model by breaking it down into nine distinguishable "building blocks", which represent elements describing a company's offerings, infrastructure, customers, and finances. The Business Model Canvas is a fixed template that allows user to simply fill in the 'blocks'

Generic sample of a Business Model Canvas & the nine "building blocks" source: Draw.io for Confluence

The Business Model Canvas was introduced in 2005 by Alexander Osterwalder in his book: Business Model Ontology, since its inception and usage, several new business canvases for specific niche markets have been developed. The Business Model Canvas has also inspired other frameworks such as the Lean Canvas, Social business Model Canvas, and the Service Business Model Canvas. The Value Proposition Canvas was also created by Osterwalder, which takes a detailed look at the relationship between two parts of the Osterwalder’s broader Business Model Canvas; customer segments and value propositions.

Elements of a Business Model Canvas

How to Conduct a Business Model Canvas

There are several questions that you can ask in order to holistically fill in the Business Model Canvas. These questions are not exclusive, however they are good starting point when filling out the nine "building blocks"

How to Create a Business Model Canvas

There are several ways to create a Business Model Canvas. Today, the canvas is created using diagramming tools such as draw.io app, a software tool sponsored by Seibert Media. Learn how to use the Business Model Canvas template in draw.io and find more information through the draw.io blog or draw.io youtube channel for helpful tips and tricks.