Corporate news has been published in a "top-down" manner since before the digital age. The increasing internationalisation of the business world and the huge amount of information being shared has added new layers of complexity, so it is becoming increasingly important to distribute content in channels. When you create profiles for your employees, you can use the profile data to target groups of users. At the same time, your employees can filter the news they receive from the "bottom-up", optimizing the flow of information in the company in both directions.