Cloud Loyalty Discounts and Dual Licensing

We make the move to the cloud easier for you! With loyalty discounts and dual licensing, you can save a lot of money on your migration.

Dual Licensing

Do you have at least 1,001 users, your existing server or data center licenses have expired no more than 30 days, and have already decided to move to the cloud? These are the best conditions for larger companies to use a phased approach to cloud migration. With dual licensing, we help you do just that! 

Instead of in one go, the appropriate users, apps, and your data are migrated to the cloud in stages. Best of all, with Atlassian's Dual Licensing, you don't have to worry about increasing costs with such a phased approach, and you have plenty of time to migrate your data.

Here's how it works: 

You purchase an annual subscription to the cloud for at least 1,001 users.

We extend your Atlassian Server or Data Center licenses for up to 12 months free of charge, giving you enough time to migrate.


Migration Completion: The goal is to complete the migration within the Dual Licensing Phase. After that, your cloud subscription can be easily renewed while the maintenance of your free Server/Data Center licenses ends automatically. Our experts will be happy to assist you with your migration.  

Cloud Plan: For dual licensing, you can choose any cloud plan. To benefit from an optimal user experience, we recommend the Premium or Enterprise plan to our customers with this scale. 

Do you want to test the cloud extensively in parallel to your currently running server or data center licenses?

No problem, you can create a free cloud test instance where you can plan, test, and personalize without affecting your teams:

Free cloud test

Loyalty Discounts

Do you already have a cloud test instance with at least 1,001 users or want to create one anyway, furthermore have you purchased your currently existing server or data center licenses before 02.02.2021?

Then we can help you save twice, just contact us, we will be happy to advise you!

Arrange a free consultation

Qualified Atlassian Products/Apps:

The following Atlassian products and Atlassian-developed apps are eligible for Dual Licensing and Loyalty Discounts if you are already using them within a Server Maintenance Renewal or Data Center Subscription and purchase a corresponding Cloud Product:

Atlassian Product

Jira Software
Jira Work Management
Jira Service Management

Atlassian Apps

Insight – Asset Management
Questions for Confluence

Dual Licensing:
Team Calendars for Confluence
Advanced Roadmaps

Loyalty Discount:
Training for Jira

Third-party Marketplace Apps

Many of our Marketplace partners have enabled dual licensing for our customers' apps in the past.

Personalized consulting for Atlassian Cloud

Contact our team of experts to discuss your cloud related questions

Daniel Lautz
Sales Consultant

Mourad Benchallal
Sales Consultant

Kerstin Wick
Sales Development Representative

Dana Rafael
Customer Success Manager

Arrange a meeting

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This content was last updated on 11/30/2022.

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